1.  Check to make sure the seller doesn't have a bunch of the exact same purse listed.

2.  Make sure the seller's feedback is public. Check their rating, and read some of the feedback, good and bad.

3.  Many sellers will have a few discontented buyers. Read about why they're unhappy...it may be nothing.

4.  Even if the purse in the picture is genuine Coach, it is possible to be sent a fake one. That's why it's so important to buy from a reputable dealer.

5.  If you are looking at a Coach signature handbag, look at the photos carefully to make sure the C's line up, and the stitching around it is even. If the C's don't line up in the middle and at the seams, it's probably not an authentic Coach bag. Leather purses are harder to fake.

6.  Check the seller's refund policy. Many will give you a few days to return an item. It must be in the exact same condition as sent, so don't take it out for a test drive if you're going to send it back.

Buying a fake Coach bag may seem like it is saving you money at the time, but they're made of cheap material and don't hold up as well or look as good as genuine Coach handbags.

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